GAME MANAGER

Role

Interaction design, Visual design, Usability testing, HTML Prototype, Brand identity

About the Project

Initially developed as game activator, the potential of Game Manager was quickly recognized in providing customer support and surfacing product catalog. I was responsible for the creation of the first generation Game Manager and was involved in improving the app’s usability and functionalities. Game Manager continued to evolve, focusing on providing a personalized and intelligent merchandising experience to Big Fish Games customers.

Game Manger 3.0 was the last revision I worked on. The updates established branded look across all platforms. Game Manager 3.0 was built with dynamic content in mind, offering robust filter feature for searching and integrated game recommendations.

Design iterations

Throughout the years, more personalized functionalities, as well as the look and feel, were added to Game Manger.

Latest iteration

Game Manager 3.0: Personalized Recommendation

Wireframe

ICONS

"Many of the participants referred to the Game Manager as 'My Games.'"

- Usability Study Insight

Customized experience

Previous usability study revealed users rated highly of Game Manager and expressed interests to be able to use Game Manager for more customized game management features. I was responsible for creating hi-fidelity mockups for the next generation Game Manager.

Deliverables

User flow of purchasing and download a game via Game Manager.